Protecting your personal information is a priority. This Cookie Policy applies to GrowGeneration’s website at growgeneration.com (collectively “the site”) and governs cookie usage. The site is an e-commerce website. By using the site, you consent to the cookie practices described in this Cookie Policy.

What are Cookies?

Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your device as you browse our websites. They are used to ‘remember’ when your device accesses our websites. They allow us to remember whether you are logged in to the site and what items you had in your shopping basket. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information Collected

Some cookies collect information about browsing and purchasing behavior when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies will not contain individual details such as your name, address, telephone number or payment information but may contain our customer reference number that is unique to you or your IP address. For more detailed information about how cookies work, please visit www.allaboutcookies.org

Protecting your personal information is a priority. This Cookie Policy applies to GrowGeneration’s website at growgeneration.com (collectively “the site”) and governs cookie usage. The site is an e-commerce website. By using the site, you consent to the cookie practices described in this Cookie Policy.

What are Cookies?

Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your device as you browse our websites. They are used to ‘remember’ when your device accesses our websites. They allow us to remember whether you are logged in to the site and what items you had in your shopping basket. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information Collected

Some cookies collect information about browsing and purchasing behavior when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies will not contain individual details such as your name, address, telephone number or payment information but may contain our customer reference number that is unique to you or your IP address. For more detailed information about how cookies work, please visit [insert hyperlink to https://www.allaboutcookies.org].

How are Cookies Managed?

The cookies stored on your computer or other device when you access our websites are designed by: us or on our behalf and are necessary to enable you to make purchases on our websites; third parties who participate with us in marketing programs; and third parties who publish web banner advertisements for us.

What are Cookies Used For?

Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on your browsing activity while on our site. Cookies also allow us to work alongside our web analytics partner, Google Analytics, to see how you like to use our website, which pages or special functions you prefer and help us to make them better. We may match the data we capture through cookies with personal data that we already hold about you to better understand you. This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services. The main purposes for which cookies are used are:

  • For functional purposes essential to effective operation of our websites, particularly in relation to online transactions, site navigation and preferences.
  • For marketing and advertising, particularly web banner advertisements and targeted updates through digital channels and social media.
  • To enable us to collect information about your browsing and shopping behavior, helping us to improve your shopping experience and to monitor performance.
  • To enable us to meet our contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

To update your cookie preferences, click here Cookie Policy.

Marketing Cookies

We work with partners that serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign.

What Types of Cookies do We Use?

There are several types of cookies that may be used during your visit to our site:

  • Session Cookies: Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on this site.
  • Persistent Cookies: Persistent cookies remember you for a set period of time, allowing wishlist and/or previously viewed products to be displayed the next time you visit our site and whether you were logged into your account.
  • Strictly Necessary Cookies: These cookies are essential so that you can move around the website and use its features. Without these cookies, services you have asked for cannot be provided. These cookies are necessary for the website to function and cannot be switched off in our systems. These cookies do not store any personal information.
  • Functional Cookies: These cookies allow the website to remember choices you make to give you better functionality and personal features. These cookies allow the website to remember choices you make to give you better functionality and preferences such as text size, fonts and other customizable website elements. They may also be used to keep track of what products and pages you viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on other websites.
  • Performance Cookies: These cookies help to improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website, and will not be able to monitor its performance.
  • Security Cookies: These cookies enable and support the website’s security features, and to help detect malicious activity and violations of the website’s Terms of Use.
  • Tracking and Performance Cookies: These cookies collect information about how you use our website. For instance, which pages you go to most. This data may be used to help optimize our websites and make them easier for you to navigate. These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous.
  • Targeting and Advertising Cookies: These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Turning Off and Deleting Cookies

Most web browsers will provide the option to turn off or disallow cookies. How you do this depends on the web browser you are using. Instructions for disabling cookies can usually be found in the browser's 'Help' menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed, they will be reapplied the next time you visit a website.

If you want to disable cookies, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular desktop browsers are set out here (these may vary depending on operating system and browser version):

For Microsoft Internet Explorer:

Choose the menu “Tools” then “Internet Options” Click on the “Privacy” tab Select “Advanced” Choose the appropriate settings

For Google Chrome:

Choose “Settings” and click on “Advanced”
Under "Privacy and Security" click “Content Settings” Click “Cookies”

For Safari:

Choose Preferences > Privacy
Click on “Block all cookies”

For Mozilla Firefox:

Click on the menu icon then select “Options”
Click on the icon “Privacy & Security”
Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

Choose the menu icon and select “Settings”
Click on “Privacy & Security” Choose the appropriate settings

You may also click here to update your cookie preferences: Cookie Policy

Effective as of October, 2023