NASDAQ: GRWG Business Accounts Order Status

Basket

Loading...
GrowGeneration Tech™

Technical advisory from people who have grown at scale

GrowGeneration Tech is our commercial cultivation team: operators who have run rooms, converted facilities, and built the SOPs that hold a crop steady. You get their judgment on the decisions that move yield, quality, and cost per gram.

Open a Commercial Account See how it works
A GrowGeneration cultivation specialist on site

If we are not sure something will work in your rooms, we tell you. You get a grower's honest read on what your rooms will actually support.

The advisory team

Real operators, on call

Seven advisors with decades of commercial cultivation between them. They run system assessments and conversions, simplify nutrient and irrigation programs, and help test the brands we put our own name on.

Because we've lived it, built it, and run it ourselves. Our consultants are seasoned commercial cultivators who have built, scaled, and run grows across multiple markets.

We work directly with your team through ongoing phone support and onsite consultations, with data-backed strategies and proven best practices. We support you through the first cycles to stabilize consistency and hit target yields, then keep optimizing.

Jacob Hickey

National Director of Commercial Cultivation Lighting Solutions

Facility design, CAPEX planning, and system optimization. Focused on lean CEA design, SOPs, and ROI-driven growth.

Full bio

With over eight years in cultivation operations, Jacob Hickey supports large-scale operators with facility design, CAPEX planning, system optimization, and production strategy. He is a co-founder of Primo Danks / Seven Point Supply, previously led sales and marketing at Specgrade LED, and founded MI-Gas Consulting and a global cultivation education platform. His work is rooted in lean CEA design, SOP development, and ROI-driven growth.

David Todd

VP, Enterprise Solutions

Cultivation systems specialist with an engineering background. Leads technical operations, integration, and strategy for enterprise clients and MSOs.

Full bio

A cultivation systems specialist with a formal engineering background and extensive experience in licensed production since 2017, David Todd leads GrowGeneration's technical operations, product integration, and cultivation strategy for enterprise clients, multi-state operators and national teams. He guides operations through system assessments, facility conversions and long-term optimization - and plays a central role in testing and refining GrowGeneration's private-label brands.

Jason Holland

SVP, Technical Sales

Builds reliable, repeatable systems at scale. Simplifies nutrients, irrigation, substrate selection, and crop steering to cut risk.

Full bio

Jason Holland serves as Senior Vice President of Technical Sales at GrowGeneration, where he leads technical sales strategy, product development, and commercial cultivation support across North America and international markets. With more than 25 years of experience in commercial agriculture and cannabis cultivation, Jason has helped design, optimize, and troubleshoot cultivation programs for some of the industry's largest operators.

His expertise includes plant nutrition, fertigation, crop steering, irrigation system design, environmental optimization, substrate management, and commercial production. Jason works closely with cultivation teams to improve crop performance, increase yields, enhance quality, and maximize profitability through data-driven cultivation strategies.

Jason is passionate about educating growers and developing innovative solutions that help customers succeed, from startup facilities to large multi-state and international operations.

Graeme Bluett

Director, West Region

CEA specialist focused on simple, efficient, scalable SOPs that hold quality and output as a facility grows.

Full bio

A Controlled Environment Agriculture specialist with 16 years of full-time, hands-on experience in commercial cannabis production, Graeme Bluett brings deep expertise in IPM, nutritional strategy, climate and irrigation steering, crop health management, and grow room design. His strength is translating technical concepts into simple, scalable SOPs that improve consistency and output. As a Technical Advisor, he works closely with cultivation teams to turn complex cultivation challenges into practical, executable solutions.

Brandon Collins

Technical Facility Advisor

Environmental control, nutrition, and lighting optimization, including custom LED design and spectrum collaboration.

Full bio

A cultivation consultant with over 14 years of hands-on experience, Brandon Collins has supported commercial operators since 2015 with a focus on environmental control, nutrition, and lighting optimization. His background includes custom LED design, lighting spectrum collaboration, and over $8M in combined equipment and nutrient sales. Collins currently works directly with cultivation teams to diagnose issues and implement practical, ROI-driven improvements across GrowGeneration's private-label portfolio.

John deBettencourt

Technical Facility Advisor

Facility stabilization, SOP development, and long-term consistency, with deep solventless extraction experience.

Full bio

A cultivation and solventless extraction consultant with over 13 years of industry experience, John deBettencourt has been cultivating since 2012 and producing solventless concentrates since 2014. Through his consulting work with Drip Hydro and GrowGeneration, he specializes in facility stabilization, SOP development, and building long-term consistency into extraction and cultivation operations alike.

Danny Fox

Technical Facility Advisor

Facility design, technical sales, and cultivation optimization built on systems thinking and hands-on production experience.

Full bio

With more than 14 years of commercial cultivation experience, Danny Fox brings a systems-focused approach to facility design, technical sales, and cultivation optimization. Combining a degree in Operations and Supply Chain Management from California State University, Chico, with hands-on construction experience and more than a decade in hydroponic sales and technical advising, he works with cultivators to develop efficient, scalable production systems that improve operational performance and crop consistency.

Danny's expertise spans facility planning, environmental control strategies, cultivation system design, and production optimization across indoor, greenhouse, and outdoor cultivation. His experience managing cultivation and post-harvest operations provides a practical understanding of the complete production lifecycle, enabling him to help growers troubleshoot challenges, optimize workflows, and implement data-driven solutions that support long-term operational success. He also supports product evaluation and technical validation to ensure GrowGeneration's solutions perform reliably across diverse cultivation environments.

Talk to an expert

Put the advisory team on your rooms, with a dedicated point of contact who knows your facility and your inputs.

Open a Commercial Account Talk to an Expert
What we help with

Where the team makes the difference

Advisory is included with a commercial account. Bring a problem from any stage and the team works it with you, room by room.

  1. 01

    Nutrient programs

    Simplify the feed schedule, dial EC and pH targets to your media and water, and remove the variables that cause mystery batch-to-batch swings.

  2. 02

    Room and environment

    Climate and irrigation steering, VPD and airflow, and the environmental control that keeps a flower room steady from clone to harvest.

  3. 03

    Input selection

    Choose lighting, media, and nutrients on the merits for your rooms. We recommend our owned brands when they genuinely fit, and say when they do not.

  4. 04

    System conversions

    Move a facility from one system to another with an assessment first, a plan that protects the running crop, and support through the changeover.

  5. 05

    SOPs

    Write the standard operating procedures that make a good result repeatable, so quality and output hold as the team and the canopy grow.

The experience behind the advice

The team has run rooms, converted facilities, and helped build cultivation operations across the country. Public on NASDAQ as GRWG.

7
Advisors on the team
100+
Combined years in commercial cultivation
Free
Included with a commercial account
Thousands
of facilities supplied across the US

NASDAQ: GRWG

Ready for a commercial account?

Open an account to put the advisory team, contract pricing, and the commercial portal behind your operation, with a dedicated rep who knows your rooms.

Open a Commercial Account Talk to an Expert