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California Privacy Rights Policy

The California Consumer Privacy Act and the California Privacy Rights Act (“CCPA/CPRA”) provide California residents with specific rights regarding their personal information. In addition to our Privacy Policy, which can be found at Privacy Policy, this California Privacy Rights Policy further describes your CPRA/CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information for cross-context behavioral advertising.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing

    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct applicable service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or applicable service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech protect the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Correction Rights

You have the right to request that we correct inaccurate personal information about you. We will consider the nature of the personal information and the purposes of the processing of the personal information in responding to your request. We will process your request if we receive a verifiable request, and we will use commercially reasonable efforts to correct the inaccurate personal information as directed pursuant to the CCPA/CPRA.

Your Right to Limit the Use of Sensitive Personal Information

You have the right, at any time, to direct us to limit our use of your sensitive personal information only to that which is necessary to perform the services or provide the goods reasonably expected or to fulfil the reason that we collected such information and/or other permissible business purposes. Sensitive personal information includes:

  • Government ID — your Social Security number, driver’s license number, state identification card number, passport number, or other official identifier.
  • Financial Information — your financial account log‐in credentials, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
  • Geolocation — your precise geolocation.
  • Race, religion and union membership — your racial or ethnic origin, religious or philosophical beliefs, or union membership.
  • Communications — the contents of your private communications, unless we are the intended recipient of the communication.
  • Genetics — your genetic data.
  • Biometrics —biometric information processed for the purpose of uniquely identifying you (such as a fingerprint or voice print).
  • Health — personal information collected and analyzed concerning your physical and mental health.
  • Sexual orientation — personal information collected and analyzed concerning your sex life or sexual orientation.

Generally, we do not collect sensitive personal information from you except for geolocation data. We may use or disclose such sensitive personal information to provide you with products and/or services or direct advertising to you. Also note that this information may be used or disclosed to a service provider or contractor pursuant to a written agreement in order to provide such products and/or services or directed advertising. Note that this right to limit such uses does not apply to sensitive personal

information that is collected or processed without the purpose of inferring characteristics about you.

Exercising Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by either:

  • Calling us at (877) 978-1119
  • Emailing us at privacy@growgeneration.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. For all requests, if the information is not already included on the form or website, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to provide enough information that allows us to reasonably verify that you are the person that we collected information about. We will not require you to incur any costs or fees to process or provide a verifiable request.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

“Do Not Track” Signals

Some web browsers allow you to set a global “Do Not Track” flag that is visible to websites. We will treat these flags as valid opt-out requests under California law. However, note that these signals are associated with a specific device and will not transfer when you switch web browsers, such as from a laptop to a mobile device. Additionally, we do not keep records that match users to their web browsers or IP addresses. Therefore, you will need to submit a written request to exercise these rights as they relate to your information in our customer records.

Response Timing and Format

We will confirm receipt of a verifiable consumer request within 10 business days and provide information about how we will process the request.

We will provide a response to a verifiable consumer request within 45 calendar days of its receipt. If we require more time (up to 45 calendar days), we will inform you of the reason and extension period in writing.

We will deliver our written response electronically.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Selling and Sharing Opt-Out Rights

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Because some of the data analytics providers whose collection of information may be considered as the selling and/or sharing of information, as those terms are defined under the law, you can submit an opt-out request.

A consumer or their representative may instead submit a request to opt out of sharing or selling by sending an email to privacy@growgeneration.com.

Please note that online opt-outs are device and browser-specific. You may still see personalized ads from us while using a different device or browser, unless you also opt-out using that device or browser.

Please note that some third-party vendors do not respect the U.S. Privacy String www.iabtechlab.com/standards/ccpa, which is the mechanism we use to communicate your Request to Opt-Out to third parties that collect information via cookies on our website. If you choose, you may also use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt-out of third-party tracking via website cookies. For more information, see our Cookie Policy.

Additionally, we do not intend to market to any individual under the age of 18, and we expressly prohibit, anyone under the age of 18 from disclosing or submitting any personal information to us through our Site or other means. Therefore, we do not sell or share any information of any individual under the age of 18.

Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sharing for cross-context behavioural advertising or sale. However, you may change your mind and opt back in to personal information sharing for cross-context behavioural advertising and sale at any time by emailing us at privacy@growgeneration.com.

You do not need to create an account with us to exercise your opt-out rights. To the extent any information is collected, we will only use personal information provided in an opt-out request to review and comply with the request.

Non-Retaliation/No Discrimination

We will not retaliate or discriminate against you for exercising any of your rights. Unless permitted by law, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our website is accessible to everyone. To access this policy in an alternative form, please contact privacy@growgeneration.com. For more information, please see our Accessibility Statement at [insert hyperlink to Accessibility Statement].


Effective as of October, 2023