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Privacy Policy

Protecting your personal information is a priority. This Privacy Policy applies to GrowGeneration’s website at growgeneration.com (collectively “the site”) and governs data collection and usage. The site is an e-commerce website. By using the site, you consent to the data practices described in this Privacy Policy.

This Privacy Policy is incorporated into and is a part of the Terms of Use for this site. To access the Terms of Use, click here: Terms of Use.

Collection of your Personal Information

We may collect personal information, such as your name, mailing address, telephone number, and products purchased. If you purchase products and services, we collect billing and credit card information. However, we do not process or maintain such data. Our third-party payment processor(s) process such data to complete your transaction. This information is used to complete the purchase transaction.

We may also collect your geolocation for use for geo-targeted advertising and geo-fencing around our and our competitors’ locations.

We may also collect anonymous demographic information, which is not unique to you, such as your age, gender and household income. We may gather additional personal or non-personal information in the future, and if we do, we will update this Privacy Policy as necessary.

Information about your device hardware and software may be automatically collected by us. This information can include, without limitation: your IP address, browser type, domain names, access times, website addresses, session information, and time on site. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the site. For more information on this collection and use of tracking technologies see “Use of Cookies” section below.

If you communicate with us for any reason, we will collect your name, email address and the content of your message.

We encourage you to review the privacy policies of websites you choose to link to from the site so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy policies or other content on websites outside of the site.

Use and Disclosure of your Personal Information

We collect and use your personal information to operate the site and deliver the services you have requested.

We may also use your personal information to inform you of other products or services available from us and our affiliates. We may also contact you via email and/or text message to complete surveys to conduct research about your opinion of current services or of potential new services that may be offered.

We may share and disclose data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third

parties are prohibited from using your personal information except to provide these services to us, and they are required to maintain the confidentiality of your information.

We may keep track of the pages our users visit within the site to determine what services are the most popular. We may also collect your geolocation for purposes of targeted advertising. This data is used to deliver customized content and advertising to customers whose behavior indicates that they are interested in a particular subject area. If you are a California resident, see the section below titled “California Privacy Rights” for information on opting-out of this tracking and targeted advertising.

We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on us or the site; (b) protect and defend our rights or property; (c) act under exigent circumstances to protect the personal safety of users of the site, or the public; or (d) to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our site users is among the assets transferred.

We may sell your personal information to third parties as permitted by applicable law, and we may share your personal information with third parties for purposes of targeted advertising. If you are a California resident, see the section below titled “California Privacy Rights” for information on opting-out of the sale and/or sharing of your information.

Use of Cookies, Pixels and Other Tracking Technologies

We may use various technologies, including cookies, tokens, tags, web logs, web beacons, scripts, and web server logs to gather automatically collected information and may aggregate this information from visitors of our website or to enable certain features of our website. We may also use third-party analytics companies to provide these services.

We may also allow third parties to use cookies and other technologies to collect activity information and to track browsing activity over time and across third-party websites such as web browsers used to access the site, which websites are referring traffic or linking to the site, and to deliver targeted advertisements to you. Activity information is captured using various technologies and may include cookies. Cookies are small text files that may be placed on your device when you visit a website. You may disable cookies and similar items by adjusting your browser preferences at any time; however, this may limit your ability to take advantage of all the features on the site.

Additionally, the site works with third-party products and services (“Service Providers”) to offer and present the site to you. These Service Providers may include Google, Facebook, Instagram, Amazon and other Service Providers who help us track and analyze our site user activity, measure the effectiveness of our advertising efforts, and support the optimization of our digital campaigns.

The site uses cookies, tracking pixels and related technologies that are set by us or by Service Providers. The information collected through these cookies and other tracking technologies is stored and retrievable either for the duration of the site visit (known as “session cookies”), or until they are deleted or are set to expire (known as “persistent cookies”).

Examples of information we and Service Providers collect using these technologies may include how often someone visits the site and what they do while on the site. We and Service Providers use this information in the aggregate to understand how our visitors as a group use different resources and to help us improve the site. We and Service Providers also collect information about the activity of individual site users. This information may be used to direct related advertising campaigns and/or informational content to site users when they visit other websites.

Most internet browsers accept cookies by default, but you can modify your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. To see the specific types of cookies the site uses, click here: Cookie Policy

Please note that some cookies are necessary for the site to operate and, as such, cannot be declined. However, such cookies do not collect any personal information. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool at https://optout.aboutads.info to globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of the site. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the FTC here.

We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt-out is specific to the browser you are using and the device you use to access the site. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on the site without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on the site.

We also use web analytics and tag management services and tools provided by Google and other third parties to collect certain information relating to your use of the site. You can find out more about how Google uses data when you visit our website by visiting www.policies.google.com/technologies/.

Our Service Providers may acquire additional information about your activity on the site, including pages you visit, access times, visit duration, how you arrived at our website and your IP address. An IP address is a number that identifies a device connected to the internet. For most devices, the IP address changes. Service Providers may also acquire device identifiers and specific information about the browser you use. In some cases, this information may be unique to you.

Additionally, the site uses pixels, which are HTML code snippets that are loaded when a user visits a website or opens an email. It is useful for tracking user behavior and activity. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing. If such data is analyzed in a particular way, the data collected through these pixels can be used for other purposes as well, such as retargeting/behavioral advertising.

For example, we may deploy the Facebook Pixel on the site. The Facebook Pixel may enable Facebook to match site visitors with their Facebook User Accounts. You can find out more about how Facebook collects and uses data by clicking here: https://developers.facebook.com/docs/meta-pixel

If you’d like to disable these tracking pixels, there are different ways in which you can prevent your data from being collected by tracking pixels, including:

  •  Set browser and email settings to be as restrictive as possible such that external graphics are only supported after permission, and HTML emails are not supported. Appropriate firewall settings can also be used to do this.

  •  Some browser extensions can be used to make tracking pixels visible (e.g. PixelBlock, uBlock Origin, HTTPS Everywhere, etc.).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org

You can opt out of specific third-party targeted advertising by visiting the settings pages of those third parties, such as:

Security

To secure your information, we have put in place commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on the site. Nonetheless, the transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically on the site. Transmission of such data is therefore entirely at your own risk.

Users Only of Legal Age of Majority

The site is designed and intended for those who have reached the age of majority (18 years of age). By using the site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age.

We do not knowingly collect personal information from children under the age of 13. No one under age 13 is authorized to submit or post any information, including personal information, on the site. Under no circumstances may anyone under age 13 use the site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information from us. Users may opt out of receiving any or all communications from us by contacting us here:

- Email: privacy@growgeneration.com
- Phone: (877) 978-1119

You may also opt out of receiving text messages from us pursuant to the instructions in the text you received, and you can unsubscribe from our marketing emails by clicking on the unsubscribe link in the email.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy to reflect company and customer feedback, as well as changes in applicable legal requirements. We encourage you to periodically review this

Privacy Policy to be informed of how we are protecting your information. If we materially alter this Privacy Policy, we will notify you of such changes by posting a notice on the site. Your continued use of the site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the site, and you should notify us that you do not want your information used in accordance with the changes.

California Privacy Rights

If you are a resident of California, you have the following rights under the California Privacy Rights Act/the California Consumer Privacy Act (“CPRA/CCPA”):

  • to know what categories of personal information about you we have collected and used, including how the personal information was collected;
  • to know what categories of personal information are being sold or disclosed, and if it is being sold or disclosed to third parties and a list of categories of information that are sold, or, if applicable: to know that your personal information has not been sold;
  • to opt out of the sale and/or sharing of your personal information;
  • to access your personal information, including the right to download or transfer personal information collected during the previous 12 months;
  • to request that your personal information be corrected;
  •  to request that we limit our use of your sensitive personal information;
  • to request that your personal information be deleted;
  •  to request that we not use your personal information for cross-context behavioral advertising; and
  •  to equal service and equal price for goods or services even if you exercise your rights under the CPRA/CCPA.

If you are a California resident, you may request to opt-out of the sale of your personal information and/or sharing of your personal information for cross-context behavioral advertising.

If you are a California resident and you want to exercise any of your rights as set forth above, please contact us at (877) 978-1119 or privacy@growgeneration.com. For all requests, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response.

We will not discriminate or retaliate against you for exercising any of your CPRA/CCPA rights. Unless permitted by the CPRA/CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our site is accessible to everyone. For more information, please see our Accessibility Statement here: Accessibility Statement

Contact Information

We welcome your questions, complaints or comments regarding this Privacy Policy. If you believe that we have not adhered to this Privacy Policy, please contact us by mail, email or telephone as follows:

5619 DTC Parkway

Suite 900

Greenwood Village, CO 80111 Email: privacy@growgeneration.com Telephone: (877) 978-1119

Effective as of 10, 2023